To reinforce further my feelings on web services I decided to re-visit the Microsoft site spurred on by a .net quiz that discusses .net my services, the following paragraphs I believed to be the product of much intelligent thinking, commercial or not they (Microsoft) have a point worth making:
Because .NET My Services identifies users consistently across a company's Web sites, businesses will also gain a better understanding of customers; and customers can more easily opt in to marketing campaigns that involve cross selling or coordination with partners, resulting in increased revenue.
Reliable, scalable, secure, and backed by Microsoft's solid track record for building useful, widely-utilized platforms, .NET My Services offers businesses important opportunities for increasing operational efficiency. These opportunities will grow significantly as .NET My Services becomes integral to the way consumers interact with businesses over the Internet, and there is already significant momentum toward widespread adoption—today more than 165 million people are .NET Passport users and over 36 million people are ready to receive .NET Alerts.
A usage-based business model means that businesses only pay for what is used. New industry-specific services can be added to .NET My Services through the Microsoft Shared Development Process. Flexibility for deploying .NET My Services within the enterprise is built into the .NET My Services architecture as well.
Users benefit because .NET My Services eliminates the barriers that make it difficult and time-consuming to take advantage of the Internet and Web-enabled devices. Problems today include manual entry of information, multiple user names and passwords, the effort required to share personal information with others and keep that information up to date, devices that can't access important data or are out of synch with important data, scheduling difficulties, missed opportunities due to delayed or overlooked communications, and application settings or Web favorites that are trapped on a particular device instead of being available on all devices used.
Where am I going to fit into all of this?
Because .NET My Services identifies users consistently across a company's Web sites, businesses will also gain a better understanding of customers; and customers can more easily opt in to marketing campaigns that involve cross selling or coordination with partners, resulting in increased revenue.
Reliable, scalable, secure, and backed by Microsoft's solid track record for building useful, widely-utilized platforms, .NET My Services offers businesses important opportunities for increasing operational efficiency. These opportunities will grow significantly as .NET My Services becomes integral to the way consumers interact with businesses over the Internet, and there is already significant momentum toward widespread adoption—today more than 165 million people are .NET Passport users and over 36 million people are ready to receive .NET Alerts.
A usage-based business model means that businesses only pay for what is used. New industry-specific services can be added to .NET My Services through the Microsoft Shared Development Process. Flexibility for deploying .NET My Services within the enterprise is built into the .NET My Services architecture as well.
Users benefit because .NET My Services eliminates the barriers that make it difficult and time-consuming to take advantage of the Internet and Web-enabled devices. Problems today include manual entry of information, multiple user names and passwords, the effort required to share personal information with others and keep that information up to date, devices that can't access important data or are out of synch with important data, scheduling difficulties, missed opportunities due to delayed or overlooked communications, and application settings or Web favorites that are trapped on a particular device instead of being available on all devices used.
Where am I going to fit into all of this?
posted by Edward at
2:13 AM
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